Jenny @ iDSadult

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So far Jenny @ iDSadult has created 652 blog entries.



Mix business with pleasure at the exquisite Andaz hotel on the Sunset Strip. Register Here XBIZ Show is the online industry's top event bringing together top decision-makers from across the U.S., Canada and Europe for three days of boundless business-networking and deal-making opportunities. XBIZ AWARDS A star-studded red carpet affair that hosts a who’s who

What is performance-driven marketing?


After spending nearly 15 years in the field of performance-driven marketing, I have "doubled down" on digital marketing analytics, or in other words implementing the technology and platforms to unearth what is working (and what isn't) in your marketing efforts. The 80/20 rule tells us roughly 20% of any activity produces 80% of the results;

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