XBIZ LA JANUARY 2017

2017-01-30T20:03:53+00:00

Mix business with pleasure at the exquisite Andaz hotel on the Sunset Strip. Register Here XBIZ Show is the online industry's top event bringing together top decision-makers from across the U.S., Canada and Europe for three days of boundless business-networking and deal-making opportunities. XBIZ AWARDS A star-studded red carpet affair that hosts a who’s who

What is performance-driven marketing?

2017-01-30T20:03:53+00:00

After spending nearly 15 years in the field of performance-driven marketing, I have "doubled down" on digital marketing analytics, or in other words implementing the technology and platforms to unearth what is working (and what isn't) in your marketing efforts. The 80/20 rule tells us roughly 20% of any activity produces 80% of the results;

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